Work.
From event planning to leading earned media strategy—there’s been several wins to document. Below are just a few highlights over the years.
Program Management.
I work closely with Gusto’s Economists to manage the in-house data program, supporting in analyzing data trends, reviewing reports and providing feedback, posting reports on WordPress, and finding opportunities to expand the data externally. A key focus has been highlighting data and policy actions to support businesses during COVID. In addition, I develop and execute the internal distribution of the data program through creative means, including monthly Lunch + Learns with the Economists to drive engagement and awareness across the company. Key highlights include securing data in CBS News, Remezcla, The 19th, CalMatters, Los Angeles Times, and Business Insider.
Virtual Event Production.
I developed and executed Gusto’s first-ever HR roundtable in June 2022, “Future of Work: Hybrid and Remote Workforce Trends and How Leaders Can Empower Their Employees Today,” from beginning to end. I worked closely with Gusto’s Principal Economist to develop the script and presentation, as well as recruited and prepped two Gusto customers to join the panel discussion. I managed the event promotion across channels, working closely with internal stakeholders, and collaborated with an HR influencer on LinkedIn and Twitter.
Storytelling.
I lead Gusto’s customer storytelling program to identify and successfully tell entrepreneurial stories across channels, including but not limited to, Gusto’s website and internal All-Hands meetings, via media opportunities, and social media. I meet weekly with Gusto’s customers to learn about their stories and experiences, working closely with them to identify key opportunities and manage the relationship from beginning to end, and manage Gusto’s internal repository of stories. Key highlights include securing customers in The New York Times, NPR Marketplace, Business Insider, CNBC, and NBC Nightly News.
In-Person Event Production.
I supported United Way of Greater Los Angeles’ Everyone In campaign through film screenings throughout Los Angeles County. I supported in planning and development, coordinating partnerships with local organizations, and day-of staffing and execution. I also pitched and placed the event to media outlets in advance of the screenings.
Messaging.
I worked with Building Equitable Learning Environments (BELE) Network to create a messaging framework through A/B testing. With the final framework, I developed a strategy brief, which I translated onto their website. I worked with a designer to create the strategy brief, a brand style guide, and a deck template to be utilized by 100+ network members.
Video Production & Design.
I worked on a video for Resources Legacy Fund in partnership with California Desal Facts. I secured all interviewees, organized day-of video shoot logistics with the film crew, and conducted several interviews at the shoot in Huntington Beach. I supported post-production and worked with an in-house designer to reimagine the website from the copy to graphics.
Strategy & Branding.
I supported the development of Andrew Nikou Foundation’s branding and website. I strategized and finalized the foundation’s mission and value statements with a core internal team. I also provided a personal branding strategy for Andrew Nikou as a thought leader on LinkedIn and other social media platforms.
Writing.
I wrote several pieces for Center for Western Priorities’ Winning the West 2018 poll on Medium. You can read about the 2018 poll, learn about the “Outdoor Voting Bloc,” and read how Westerners used social media to vocalize support for public lands. In preparation for the 2020 election, I wrote about what 2020 candidates needed to know about Western voters based on the 2018 poll.
Analysis & Digital Media.
I analyzed campaign 20+ races in the 2018 midterm election on behalf of Center for Western Priorities. I wrote the Winning the West 2018 report detailing our findings, developed a digital media campaign, pitched the report to key publications in the West, and drafted a summary Medium post.
Earned Media.
I led GoFundMe’s earned media strategy for two years, pitching 5,000+ GoFundMe campaigns to both English and Spanish media markets. I helped secure media coverage for various initiatives including the Global Girls Alliance Fund in partnership with Michelle Obama and the Obama Foundation, a partnership fund with FWD.us to help DACA recipients renew their applications, a centralized hub to support the transgender community with gender confirmation surgery, and students fundraising for March For Our Lives protests across the nation.
Earned Media.
I flagged a trend on GoFundMe’s site about campaigns being created to support the FIRST Robotics World Championships across the nation. I worked internally with the GoFundMe team to source campaigns and prepare the FIRST Robotics World Championships online hub. I pitched the online hub to EE Web.
Earned Media.
I planned and developed media trainings to over 30+ staff members at Centro Legal de la Raza both in-person and remotely. Prior to the Executive Director’s interview with Oakland Magazine, I helped media train her and organize logistics with the reporter and photographer.